By AV Magazine in Digital Signage and DOOH, US&Canada, Visitor attractions July 5, 2023 0
‘The Gateway to Times Square’ features two stacked LED displays, making up a combined 300sq metre canvas, which employ SNA Displays’ 8mm EMPIRE Exterior LED technology. Led Panel Outdoor Display
SNA Displays has provided the LED displays for a new digital platform at the northern end of Times Square
Media company Big Outdoor’s ‘The Gateway to Times Square’ features two screens offering 300sq metres of digital canvas. They utilise SNA Displays’ 8mm EMPIRE Exterior LED display technology.
The screens, which are on the Duane Reade building at the corner of Broadway and 50th Street, face north, providing long read times to traffic approaching Times Square.
Pete Simon, director of sales for SNA Displays, said: “This dual-faced display system is a powerful branding and messaging platform, right at a major entry way into Times Square.”
Sean McDermott, Big Outdoor’s vice-president of real estate, said: “We are delighted to add this digital asset to our portfolio, further illustrating Big Outdoor’s commitment to developing and delivering iconic digital displays in top designated market areas across the US.”
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